Pillai, R S N; Bagavathi <br/><br/>
Modern marketing : principles and practices 
Pillai, R S N; Bagavathi 
 - 2 edition 
 - S Chand & Co., New Delhi  2000 
 - 390 p 
 - .
<br/><br/> Donated by Dr. K S Chandrasekar, Director, School of Business Management and Legal Studies 
<br/><br/><label>ISBN: </label> 110 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  PIL