TY  - BOOK
AU  - Chisnall, Peter M
TI  - Essence of marketing research
SN  - 8120309081
U1  - 658.83  CHI 
PY  - 1994///
CY  - Prentice Hall: New Delhi
KW  - Marketing research
N1  - Donated by Dr. K S Chandrasekar, Director, School of Business Management and Legal Studies
ER  -