TY  - BOOK
AU  - Clow, Kenneth E; Baack, Donald
TI  - Integrated advertising, promotion, and marketing communications
U1  - 659  CLO 
PY  - 2007///
CY  - Prentice-Hall of India Pvt. Ltd., New Delhi
KW  - Advertising
N1  - Donated by Dr. K S Chandrasekar, Director, School of Business Management and Legal Studies
ER  -