Clow, Kenneth E; Baack, Donald <br/><br/>
Integrated advertising, promotion, and marketing communications 
Clow, Kenneth E; Baack, Donald 
 - 3 edition 
 - Prentice-Hall of India Pvt. Ltd., New Delhi  2007 
 - 537 p 
 - .
<br/><br/> Donated by Dr. K S Chandrasekar, Director, School of Business Management and Legal Studies 
<br/><br/><label>ISBN: </label>  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659  CLO