TY  - BOOK
AU  - Chowdhary, Nimit, Chowdhary, Monika
TI  - Textbook of marketing of services: The Indian Experiences
SN  - 140392760X
U1  - 658.8S  CHO 
PY  - 2005///
CY  - Macmillan India Ltd., Delhi
KW  - Services marketing
N1  - Donated by Dr. K S Chandrasekar, Director, School of Business Management and Legal Studies
ER  -