TY - BOOK AU - Sherlekar, S A; Prasad, K Nirmala; Victor, S J Salvadore TI - Principles of marketing U1 - 658.8 SHE PY - 1997/// CY - Himalaya publishing company KW - Marketing management N1 - Donated by Dr. K S Chandrasekar, Director, School of Business Management and Legal Studies ER -