McDonald, Malcolm, Meldrum, Mike <br/><br/>
Complete marketer : 60 essential concepts for marketing excellence 
McDonald, Malcolm, Meldrum, Mike 
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 - Kogan Page Inda Pvt Ltd: New Delhi  2013 
 - 322 p 
 - .
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<br/><br/><label>ISBN: </label> 1295 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>R 658.8  MCD