TY  - BOOK
AU  - Clow, Kenneth E; Baack, Donald
TI  - Integrated advertising, promotion, and marketing communications
U1  - S 659  CLO 
PY  - 2012///
CY  - Prentice-Hall of India Pvt. Ltd., New Delhi
KW  - Advertising
N1  - SC DEVELOPMENT  FUND 2013-2014
ER  -