Clow, Kenneth E; Baack, Donald Integrated advertising, promotion, and marketing communications Clow, Kenneth E; Baack, Donald - 4 edition - Prentice-Hall of India Pvt. Ltd., New Delhi 2012 - 478 p - . SC DEVELOPMENT FUND 2013-2014 ISBN: 525 Subjects--Topical Terms: Advertising Dewey Class. No.: S 659 CLO