Clow, Kenneth E; Baack, Donald <br/><br/>
Integrated advertising, promotion, and marketing communications 
Clow, Kenneth E; Baack, Donald 
 - 4 edition 
 - Prentice-Hall of India Pvt. Ltd., New Delhi  2012 
 - 478 p 
 - .
<br/><br/> SC DEVELOPMENT  FUND 2013-2014 
<br/><br/><label>ISBN: </label> 525 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>S 659  CLO