Raju, M S, et.al. <br/><br/>
Consumer Behavior: Concepts, applications and cases 
Raju, M S, et.al. 
 - 14 edition 
 - Vikas Publishing House Pvt. Ltd., New Delhi  2010 
 - 351 p 
 - .
<br/><br/> SC DEVELOPMENT  FUND 2013-2014 
<br/><br/><label>ISBN: </label>812591532X  460 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour
<br/><br/><label>Dewey Class. No.: </label>S 658.8342  RAJ