TY  - BOOK
AU  - Shetty, Jagdish; Sisodia, Rajendra S
TI  - 4A's of marketing creating value for customers, companies and society
U1  - 658.8  SHE 
PY  - 2012///
CY  - Routledge, New York
KW  - Marketing management
N1  - UGC MRP Project under Dr K S Chandrasekar, Principal Investigator
ER  -