Kash, Rick; Calhoun, David How companies win : profiting form demand - driven business models no matter what business you're in Kash, Rick; Calhoun, David - - Harper Collins Publishers 2010 - 256 p - . UGC MRP Project under Dr K S Chandrasekar, Principal Investigator ISBN: 899 Subjects--Topical Terms: General management Dewey Class. No.: 658.08 KAS