TY  - BOOK
AU  - Pont, Simon
TI  - Better mousetrap : brand invention in a media democracy
U1  - 658.8B  PON 
PY  - 2013///
CY  - Kogan Page
KW  - Brand Management
N1  - UGC MRP Project under Dr K S Chandrasekar, Principal Investigator
ER  -