Pont, Simon <br/><br/>
Better mousetrap : brand invention in a media democracy 
Pont, Simon 
 - 
 - Kogan Page  2013 
 - 285 p 
 - .
<br/><br/> UGC MRP Project under Dr K S Chandrasekar, Principal Investigator 
<br/><br/><label>ISBN: </label> 795 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.8B  PON