TY  - BOOK
AU  - Gould, Rennie
TI  - Creating the strategy : winning and keeping customers in B2B markets
U1  - 658.402M  GOU 
PY  - 2012///
CY  - Kogan Page
KW  - Strategic marketing management
N1  - UGC MRP Project under Dr K S Chandrasekar, Principal Investigator
ER  -