Gould, Rennie <br/><br/>
Creating the strategy : winning and keeping customers in B2B markets 
Gould, Rennie 
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 - Kogan Page  2012 
 - 238 p 
 - .
<br/><br/> UGC MRP Project under Dr K S Chandrasekar, Principal Investigator 
<br/><br/><label>ISBN: </label> 495 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic marketing management
<br/><br/><label>Dewey Class. No.: </label>658.402M  GOU