Belch, George  E ; Belch, Michael A; Purani, Keyoor <br/><br/>
Advertising and promotion : an integrated marketing communications perspective 
Belch, George  E ; Belch, Michael A; Purani, Keyoor 
 - 7 edition 
 - Tata-McGraw-Hill publishing company, New Delhi  2010 
 - 1075 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label> 599 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659  BEL