Pongiannan, K ed <br/><br/>
Advertising and brand building : principles and cases studies 
Pongiannan, K ed 
 - 
 - New century publications, New Delhi  2012 
 - 194 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label> 635 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659  PON