Etzel, Michael J  et al <br/><br/>
Marketing 
Etzel, Michael J  et al 
 - 14 edition 
 - Tata Mc Graw Hill: New Delhi  2010 
 - 880 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label> 625 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  ETZ