TY  - BOOK
AU  - Greenberg, Paul
TI  - CRM at the speed of light : fouth edition ; Social crm strategies, tools and techniques for engaging your customers
U1  - 658.81CRM  GRE 
PY  - 2010///
CY  - Tata Mc Graw Hill: New Delhi
KW  - Customer relations management-- CRM
ER  -