Hughes, Arthur M <br/><br/>
Strategic database marketing 
Hughes, Arthur M 
 - 4 edition 
 - Tata Mc Graw Hill: New Delhi  2012 
 - 598 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label> 950 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic marketing management
<br/><br/><label>Dewey Class. No.: </label>658.402M  HUG