Mishra, M N <br/><br/>
Sales promotion and advertising management 
Mishra, M N 
 - 2 edition 
 - Himalaya Pub House: Mumbai  2011 
 - 355 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label> 240 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotiom --Promotion management
<br/><br/><label>Dewey Class. No.: </label>658.81P  MIS