Lane, W Ronald; King, Karen Whitehill; Russell, J Thomas Kleppner's advertising procedure Lane, W Ronald; King, Karen Whitehill; Russell, J Thomas - 16 edition - Prentice-Hall of India Pvt. Ltd., New Delhi 2005 - 782 p - . ISBN: 875 Subjects--Topical Terms: Advertising Dewey Class. No.: R 659 LAN