TY - BOOK AU - Rekha Shetty TI - Innovation secrets of Indian CEOs SN - 9789382618430 U1 - 658.08 PY - 2013/// CY - Westland PB - New Delhi KW - General management N2 - Indian CEOs have their own brand of innovation. A people oriented, low cost innovation on the run. This kind of innovation is born out of thrift and a desire to squeeze the last ounce of value from limited resources. It is jugaad in spirit and respectful of all forms of potential wealth. This book gives you a glimpse into this unique form of Innovation. Not patented yet, but it should be ER -