Martinez, Pepe <br/><br/>
The Consumer mind : brand perception and the implication for marketers 
Martinez, Pepe 
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 - Kogan Page Inda Pvt Ltd: New Delhi  2012 
 - 178 p 
 - .
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<br/><br/><label>ISBN: </label> 695 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour
<br/><br/><label>Dewey Class. No.: </label>658.8342  MAR