Dutta, Kirti <br/><br/>
Brand mangement : principles and practices 
Dutta, Kirti 
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 - Oxford University Press  2012 
 - 455 p 
 - .
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<br/><br/><label>ISBN: </label> 425 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.8B  DUT