Roy, Ghosh; Singhal, A K <br/><br/>
Marketing research : text and cases 
Roy, Ghosh; Singhal, A K 
 - 
 - Wisdom Publications  2009 
 - 340 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label> 340 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  ROY