Cateora, Philip R; Graham, John L; Salwan, Prashant
International marketing
Cateora, Philip R; Graham, John L; Salwan, Prashant
- 13 edition
- Tata Mc Graw Hill: New Delhi 2011
- 888 p
- .
SC DEVELOPMENT FUND 2012-2013
70598797 515
International marketing management
S 658.8In CAT