TY  - BOOK
AU  - Keegan, Warren J
TI  - Global marketing management
SN  - 8120320662
U1  - S 658.8In  KEE 
PY  - 2011///
CY  - Prentice-Hall of India Pvt. Ltd., New Delhi
KW  - International marketing management
N1  - SC DEVELOPMENT  FUND 2012-2013
ER  -