TY  - BOOK
AU  - Zeithaml, Valarie A; Bitner, Mary Jo
TI  - Services Marketing: Integrating customer focus accross the firm
SN  - 70530424
U1  - S 658.8S  ZEI 
PY  - 2011///
CY  - Tata Mc Graw Hill: New Delhi
KW  - Services marketing
N1  - SC DEVELOPMENT  FUND 2012-2013
ER  -