Zeithaml, Valarie A; Bitner, Mary Jo <br/><br/>
Services Marketing: Integrating customer focus accross the firm 
Zeithaml, Valarie A; Bitner, Mary Jo 
 - 5 edition 
 - Tata Mc Graw Hill: New Delhi  2011 
 - 763 p 
 - .
<br/><br/> SC DEVELOPMENT  FUND 2012-2013 
<br/><br/><label>ISBN: </label>70530424  525 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing
<br/><br/><label>Dewey Class. No.: </label>S 658.8S  ZEI