TY  - BOOK
AU  - Lovelock, Christopher; Wirtz, Jochen
TI  - Services marketing: People, technology and strategy
SN  - 8177584502
U1  - S 658.8S  LOV 
PY  - 2012///
CY  - Pearson Education, Delhi
KW  - Services marketing
N1  - SC DEVELOPMENT  FUND 2012-2013
ER  -