Lovelock, Christopher; Wirtz, Jochen <br/><br/>
Services marketing: People, technology and strategy 
Lovelock, Christopher; Wirtz, Jochen 
 - 7 edition 
 - Pearson Education, Delhi  2012 
 - 683 p 
 - .
<br/><br/> SC DEVELOPMENT  FUND 2012-2013 
<br/><br/><label>ISBN: </label>8177584502  525 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing
<br/><br/><label>Dewey Class. No.: </label>S 658.8S  LOV