Malhotra, Naresh K <br/><br/>
Marketing Research: An applied orientation 
Malhotra, Naresh K 
 - 6 edition 
 - Prentice-Hall of India Pvt. Ltd., New Delhi  2011 
 - 948 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>8120330447  575 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>R 658.83  MAL