TY  - BOOK
AU  - Zikmund, William G, et.al.
TI  - Customer relationship management: Integrating marketing strategy and information technology
SN  - 9812530541
U1  - 658.81CRM  ZIK 
PY  - 2010///
CY  - John Wiley & Sons: New York
KW  - Customer relations management-- CRM
ER  -