Sheth, Jagdish ; Wilkie, William Legends in Marketing : Philip Kotler : Vol.8 Broadening the concept and applications of marketing Sheth, Jagdish ; Wilkie, William - - Sage Publications 2012 - 343 p - . ISBN: 38922 Subjects--Topical Terms: Marketing management Dewey Class. No.: R 658.8 SHE.8