TY  - BOOK
AU  - Sheth, Jagdish N; Czinkota, Michael R
TI  - Legends in Marketing  : Philip Kotler : Vol.6 Globalization and international marketing competition
U1  - R 658.8  SHE.6 
PY  - 2012///
CY  - Sage Publications
KW  - Marketing management
ER  -