TY  - BOOK
AU  - Sheth, Jagdish N; Ambler, Tim
TI  - Legends in Marketing  : Philip Kotler : Vol. 4 Improving the role and practice of marketing
U1  - R 658.8  SHE.4 
PY  - 2012///
CY  - Sage Publications
KW  - Marketing management
ER  -