TY  - BOOK
AU  - Sheth, Jagdish N; Sankar, Venkatesh
TI  - Legends in Marketing  : Philip Kotler : Vol. 3 Creating and managing the product mix
U1  - R 658.8  SHE.3 
PY  - 2012///
CY  - Sage Publications
KW  - Marketing management
ER  -