Sheth, Jagdish N; Sankar, Venkatesh Legends in Marketing : Philip Kotler : Vol. 3 Creating and managing the product mix Sheth, Jagdish N; Sankar, Venkatesh - - Sage Publications 2012 - 128 p - . ISBN: 38922 Subjects--Topical Terms: Marketing management Dewey Class. No.: R 658.8 SHE.3