Sheth, Jagdish N; Blattberg, Robert C Legends in Marketing : Philip Kotler : Vol. 2 Analytical marketing Sheth, Jagdish N; Blattberg, Robert C - - Sage Publications 2012 - 402 p - . ISBN: 38922 Subjects--Topical Terms: Marketing management Dewey Class. No.: R 658.8 SHE.2