Sheth, Jagdish N; Achrol, Ravi S Legends in Marketing : Philip Kotler : Vol. 1 Marketing theory and orientations Sheth, Jagdish N; Achrol, Ravi S - - Sage Publications 2012 - 315 p - . ISBN: 38922 Subjects--Topical Terms: Marketing management Dewey Class. No.: R 658.8 SHE.1