TY  - BOOK
AU  - Sheth, Jagadish; Belch, Michael A; Belch, George E
TI  - Wiley international encyclopaedia of marketing : Vol.4 Advertising and integrated communication
U1  - R 658.8  SHE.4 
PY  - 2011///
CY  - John Wiley and Sons
KW  - Marketing management
ER  -