Sheth, Jagadish; Belch, Michael A; Belch, George E Wiley international encyclopaedia of marketing : Vol.4 Advertising and integrated communication Sheth, Jagadish; Belch, Michael A; Belch, George E - - John Wiley and Sons 2011 - 221 p - . ISBN: 54146 Subjects--Topical Terms: Marketing management Dewey Class. No.: R 658.8 SHE.4