Sheth, Jagadish Bagozzi, Richard P; Ruvio, Ayalla A Wiley international encyclopaedia of marketing : Vol.3 Consumer Behaviour Sheth, Jagadish Bagozzi, Richard P; Ruvio, Ayalla A - - John Wiley and Sons 2011 - 278 p - . ISBN: 54146 Subjects--Topical Terms: Marketing management Dewey Class. No.: R 658.8 SHE.3