TY  - BOOK
AU  - Sheth, Jagadish ; Peterson, Robert A; Kerin, Roger A
TI  - Wiley international encyclopaedia of marketing : Vol.1 Marketing Statregy
U1  - R 658.8  SHE.1 
PY  - 2011///
CY  - John Wiley and Sons
KW  - Marketing management
ER  -