Sheth, Jagadish ; Peterson, Robert A; Kerin, Roger A <br/><br/>
Wiley international encyclopaedia of marketing : Vol.1 Marketing Statregy 
Sheth, Jagadish ; Peterson, Robert A; Kerin, Roger A 
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 - John Wiley and Sons  2011 
 - 239 p 
 - .
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<br/><br/><label>ISBN: </label> 54146 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>R 658.8  SHE.1