TY  - BOOK
AU  - Clow, Kenneth E; Baack, Donald
TI  - Integrated advertising, promotion, and marketing communications
U1  - S 659  CLO 
PY  - 2003///
CY  - Prentice-Hall of India Pvt. Ltd., New Delhi
KW  - Advertising
N1  - SC DEVELOPMENT FUND 2011-2012
ER  -