Clow, Kenneth E; Baack, Donald Integrated advertising, promotion, and marketing communications Clow, Kenneth E; Baack, Donald - 2 edition - Prentice-Hall of India Pvt. Ltd., New Delhi 2003 - 538 p - . SC DEVELOPMENT FUND 2011-2012 ISBN: 395 Subjects--Topical Terms: Advertising Dewey Class. No.: S 659 CLO